blog
Notes with teeth.
Practical writing on AI workflows, legacy systems, strategy and shipping digital work without the fog.
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Accessibility as a build habit, not a final audit
web builds
=SUM(A1)
Automating client reporting without the spreadsheet chaos
AI + automation
too much??
The homepage trap: saying everything, convincing no one
strategy
read me.txt
How to write a brief developers won't misread
process
fork in road
Shopify vs custom when you're growing fast
strategy
track this
What good analytics setup looks like on day one
web builds
stale brand
When your brand outgrew your website
brand systems
build v buy
Internal tools worth building first
technical delivery
async ping
Async collaboration without losing momentum
process
one page
When a landing page is enough (and when it is not)
strategy