SHIP IT
processby LemonOctopus
Launch day checklist that actually matters
SSL and a tweet are not a restaurant launch. Menu, hours, booking, redirects, email and a phone walk-through are.
Launch day is when fiction gets expensive. A QR still on staging. A PDF still in the footer. A booking widget on the old domain.
Walk the diner path on 4G. Scan the table code. Filter an allergen. Submit a test enquiry to a real inbox. Check hours against the door.
DNS, SSL, redirects, analytics, Search Console, Quiteful production keys. Boring. Required.
Tell the team who can publish if something is 86'd at lunch. Launch is not the studio's last chance to be useful — it is the restaurant's first day with the new spine.
Celebrate after the path works. Not after the hero looks good in isolation.
Common questions
- What must work on launch morning?
- HTTPS, redirects, live menu, correct hours, booking path, enquiry email, Google Business link, and the QR codes pointing at production.
- What can wait until week two?
- Extra landing pages, a blog cadence, and nice-to-have animations. Not allergens. Not book-a-table.